This Privacy Policy explains how Link Building Austria ("we", "us", or "our") collects, uses, and protects personal data in connection with our website linkbuildingaustria.com and our link building services. We are committed to protecting your privacy and complying with the EU General Data Protection Regulation (GDPR) and the Austrian Data Protection Act (Datenschutzgesetz, DSG).

01 Who We Are

Data Controller:
Link Building Austria
Vienna, Austria
Email: hello@linkbuildingaustria.com
Website: linkbuildingaustria.com

As the data controller, we are responsible for determining the purposes and means of processing your personal data. If you have any questions about this Privacy Policy or our data practices, please contact us at the email address above.

02 Data We Collect

We collect the following categories of personal data:

2.1 Information You Provide Directly

Contact form submissions: Full name, company name, work email address, phone number, website URL, job title/role, industry, and your enquiry message.
Email correspondence: Any personal data contained in emails you send to us.
Client onboarding: Business details, billing information, and project requirements when you become a client.

2.2 Information Collected Automatically

Usage data: Pages visited, time spent on site, referral source, browser type, device type, and operating system.
IP address: Collected for security and analytics purposes.
Cookies: See Section 6 for details.

2.3 Information from Third Parties

We may receive limited data from analytics providers (such as Google Analytics) about how users interact with our website.

03 How We Use Your Data

We use your personal data for the following purposes:

To respond to enquiries submitted through our contact form or by email.
To provide our link building services to clients who have engaged us.
To send service-related communications including project updates, reports, and invoices.
To improve our website and services using aggregated analytics data.
To comply with legal obligations including tax, accounting, and regulatory requirements under Austrian and EU law.
To protect our legal rights in the event of a dispute.

We do not use your data for automated decision-making or profiling that produces legal effects concerning you.

04 Legal Basis for Processing

Under the GDPR, we rely on the following legal bases to process your personal data:

Contract performance (Art. 6(1)(b) GDPR): Processing necessary to fulfil a contract with you (e.g., delivering link building services).
Legitimate interests (Art. 6(1)(f) GDPR): Processing necessary for our legitimate business interests, such as responding to enquiries, improving our services, and maintaining business records — where these are not overridden by your rights.
Legal obligation (Art. 6(1)(c) GDPR): Processing required to comply with applicable law (e.g., tax and accounting obligations under Austrian law).
Consent (Art. 6(1)(a) GDPR): Where you have given explicit consent, such as for optional marketing communications. You may withdraw consent at any time.

05 Data Sharing & Third Parties

We do not sell, rent, or trade your personal data. We may share data with:

Service providers: Hosting providers, form processors (e.g., Netlify), email services, and analytics tools that process data on our behalf under data processing agreements.
Professional advisors: Lawyers and accountants where necessary for legal or financial compliance.
Law enforcement: Where required by law, court order, or regulatory authority.

Any third-party processors we use are required to maintain appropriate technical and organisational measures to protect your data.

06 Cookies & Tracking

Our website may use cookies and similar technologies. These include:

Essential cookies: Necessary for the website to function. These cannot be disabled.
Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics). These are only set with your consent.

You can control cookies through your browser settings. Disabling cookies may affect some website functionality. For detailed information on managing cookies, visit aboutcookies.org.

07 Data Retention

We retain personal data only as long as necessary for the purposes for which it was collected:

Enquiry data: Up to 24 months from the last interaction, unless you become a client.
Client data: For the duration of the contract plus 7 years to comply with Austrian commercial and tax law (§ 212 UGB).
Analytics data: As per the retention settings of the analytics provider (typically 26 months).

After the applicable retention period, data is securely deleted or anonymised.

08 Your Rights (GDPR)

Under the GDPR and the Austrian DSG, you have the following rights:

Right of access (Art. 15): Request a copy of the personal data we hold about you.
Right to rectification (Art. 16): Request correction of inaccurate or incomplete data.
Right to erasure (Art. 17): Request deletion of your data ("right to be forgotten"), subject to legal exceptions.
Right to restriction (Art. 18): Request that we restrict processing of your data in certain circumstances.
Right to data portability (Art. 20): Receive your data in a structured, machine-readable format.
Right to object (Art. 21): Object to processing based on legitimate interests.
Right to withdraw consent: Where processing is based on consent, withdraw it at any time without affecting prior processing.

To exercise any of these rights, contact us at hello@linkbuildingaustria.com. We will respond within 30 days.

You also have the right to lodge a complaint with the Austrian Data Protection Authority (Datenschutzbehörde): www.dsb.gv.at.

09 International Transfers

Where we use third-party services based outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses (SCCs) approved by the European Commission.
Adequacy decisions by the European Commission.

In particular, some of our service providers (e.g., Netlify, Google Analytics) may process data in the United States. We ensure these transfers comply with GDPR Chapter V requirements.

10 Data Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include:

HTTPS encryption for all data transmitted via our website.
Access controls limiting data access to authorised personnel only.
Regular review of our data handling procedures.

In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours and, where required, notify you directly.

11 Children's Privacy

Our website and services are directed at business professionals and are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has submitted data to us, please contact us immediately at hello@linkbuildingaustria.com and we will delete it promptly.

12 Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

13 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Link Building Austria
Vienna, Austria
Email: hello@linkbuildingaustria.com
Website: linkbuildingaustria.com

Privacy Policy

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